設計概念如超現實主義般，以瘋狂、魔幻、夢幻、不切實際等感知，作為主要的發展依據與主軸鋪陳。創作概念來自「愛麗絲夢遊仙境」，帶點夢幻誇飾，與浮誇炫爛色彩，讓空間中有幾何的繁複，與雜沓拼色，更有多處的跳色的撞擊，視覺相當奔放。

因愛麗絲在夢遊仙境的過程中，遇到了很荒妙誇張，如天馬行空般的場景跟人物，例如兔子，變形鐘等等。所以設計師在甫入一樓大廳時，即呈現這樣的風格和想法。

以很多的色研，很衝突的對比色去產生視覺的強烈撞擊，在所有的天地壁面上，充滿了物件與裝飾性，構成線條也隨著鋪陳的質材不同，直、橫、斜、菱格、光鏡、霧玻、燈光幻彩，滿載一室。

如仙境般入口有張巨大的古典線條迎賓單椅，一致性的色調繽紛，跳色的藍綠邊框輔以七彩花色繃布，相當吸睛。另在昏暗空間中配搭巨大尺寸的全白立燈，黑白立顯，呈現多種視覺衝突。

室頂天花採用鏡面跟金屬銅棒，光照於燈與鏡間揮映，營造滿滿的魔幻氣氛。高吧檯裝置變色的LED藍或綠光於吧檯桌內，呈現魔幻螢光效果。在整體概念都是以夢幻甚至謊謬的狀態展演著，空間氛圍不僅帶著童話故事情節，還反映了佛洛伊德對勾勒夢境與淺意識等學說中，將夢境映證於空間的表現。

Resembling the surrealistic design style, the design plan of the hole establishes its main idea based on the sensations of lunatic, fascination, imagination, illogicalness, etc. Inspired from the fairy tale story “Alice’s Adventures in Wonderland,” the designer exploits the methods suggesting a little fantastic exaggerations and amplifying colors that invent the sophisticate and splashy design work.

Influenced from the story plots that Alice encounters into scenarios describing the fascinating characters rabbit, clock, etc., the designer implements the imaginative characteristics in formulating the design plan on the first floor.

A plentiful of opposite colors have huge influences on the visual contacts, of which the ceilings, walls and floors adorned with flashy objects show distinguishing atmosphere accordingly. The hotel is full of distinctive elements e.g. vertical, horizontal, slash, rhombic, polished glass, frosted glass, vivid illuminations, etc.

At the door entrance, the gigantic chair with cyan edge and vivid cushion is enchanting. Furthermore, the huge white floor lamp is eye-catching in the dim space.

The ceiling furnished with mirrors and bronze pipes presents the fantastic atmosphere. Likewise, the LEDs on top of the bar area manifest the magic effect. The entire space is abundant with wild imaginations, which represent not only the story plots, but also the Freud theory about subconscious. The hotel is a perfect example materializing the fanciful creativity in the real world.