“Molding Space” explores the possibilities of display forms in retail design.
The design approach was to introduce landscape-like concept for display motif, we use the cubical module system to stack the contour of the space and create variations within the space. For defining the boundaries between each zone, we use the existing concrete columns to separate the central area and its two sides with light gray flooring, which also indicate as main traffic flow. As to the method of display, we applied cubical module system and movable shelving system to shape the contour of the space and create visual rhyme at the same time. Two forms could be shown in the space, first one is commercial-based, one with cubes that were stacked on regularity that provides maximum display platforms and shows product diversities, the other form was concept-based, the cubes were stacked by using landscape-like approach with height variations to emphasize on certain collection or brand identities. The adopting of existing concrete columns and beams embodied roughness from urban landscape that creates texture contrast between handmade-leather products and its surrounding, aiming to enhance the visual perception towards this retail space.